I will research and write content for all stages of the buyer’s journey, thought leadership, and sales enablement. Leveraging the knowledge of your subject matter experts, visionary leaders, or aspiring practitioners, I’ll help you produce the content that drives results.
If you need an extra resource to ensure the success of a product launch, I will pitch in with positioning, messaging, launch execution, collateral, and sales enablement for new products and services. I’ll also provide overall project management and coordination across functional teams.
Using your existing or new content, I’ll work with your marketing team to create and execute inbound and outbound campaigns. Using your in-house marketing automation tools, such as Marketo, HubSpot or Pardot, I’ll set up nurturing funnels that will help further qualify leads.
It always helps to have a second set of eyes on any written piece. I will provide meticulous copy editing and proofreading for client deliverables, proposals, RFP responses and any other document that needs to be perfect. I’ll also ensure your brand standard is consistently applied as I go.