When you think about it, writing is a lot like knitting — a simple string is transformed into a complex and meaningful pattern. As a writer and a knitter, I understand that both take more than skill. They require an appreciation for the process, the ability to follow instructions, and a vision of the finished product.
Content, in all its many forms, is the main driver behind today’s smart marketing initiatives. But not every marketer has the time or skill to craft the compelling content needed to motivate a lead conversion. This isn’t to say they aren’t great marketers with creative ideas. It’s just that managing and leading a team, executing campaigns, running events and measuring results don’t leave a lot of quality time for content creation.
This is where the professional word knitter comes in. Someone with the time, experience and focused concentration to produce the content you need to fuel those creative marketing initiatives. Not just a writer, the word knitter adds color, texture, and cohesion to your marketing campaigns with the pieces you need for success.
As a 25+ year veteran of technology marketing with a focus on content creation, I have the knowledge, skills and experience to craft high quality, relevant content for your marketing initiatives. I offer a variety of word knitting services that will help you drive conversions, build thought leadership, and bolster your credibility in the market.