Quest Software – software solutions for identity, database and Microsoft platform management
Marketing Communications Senior Advisor [August 2019 – present]

Lead content writer for the Quest business unit focused on database management solutions.

Global Learning Systems – a provider of cyber security training for businesses and their employees

Director of Marketing [July 2018 – May 2019]

• Spearheaded the creation and adoption of a new brand identity, replacing a dated logo with a vibrant, modern one; rebranded all collateral, letterhead, business cards, trade show graphics, document and presentation templates and more
• Redesigned an outdated and technically-challenged website to reflect the new brand and utilize a WordPress back end for easy maintenance; rewrote all the main pages and created a product catalog with course listings where none previously existed
• Developed key messages for the company with input from other members of the leadership team and Gartner analysts
• Used BrightEdge SEO platform to research and assign over 700 keywords, perform keyword competitive analysis and optimize pages; moved keywords up nearly 100 positions per month and dramatically increased page 1 rankings
• Introduced a marketing analytics dashboard using Google Data Studio to visualize key metrics across systems and within Google Analytics
• Created a client newsletter delivery platform using WordPress that enabled over 150 clients to receive a customized quarterly publication while streamlining a previously time-consuming process
• Strategized, planned, created, and executed email campaigns within Act-On while overcoming significant difficulty around the integration with SugarCRM; steadily increased open and click rates with the use of A/B testing
• Secured 3 best product awards from Cyber Defense Magazine
• Was instrumental in the launch of a key training product, including sales enablement, proposal text, and content

Secure Anchor, a cyber security consulting firm

Director of Marketing [July 2017 – March 2018]

• Led and executed all marketing and lead generation initiatives for this small, growing consultancy, including email campaigns, social media, online and live events – a series of 6 webinars averaged 200 registrants each
• Introduced a fresh and vibrant brand identity package with brand manual, style guide and templates
• Used Pardot marketing automation system for broadcast and nurture emails; led the transition to InfusionSoft
• Wrote blog posts and accompanying social media across multiple sites and platforms
• Ghost-wrote an article on insider threat published online by Harvard Business Review

3D Results, an SAP SuccessFactors implementation partner

Director of Marketing [Jan 2015 – May 2017]

• Established the marketing function and operations, introduced new brand elements and enforced brand standards
• Implemented HubSpot marketing automation platform with Salesforce.com integration
• Created a thought leadership program consisting of monthly webinars, “Ask the Experts” live forums, blogging and social media – produced 20 online events that averaged 100 attendees each
• Authored and updated over 50 collateral pieces that reflected key messages and capabilities
• Delivered the most successful showing of the company at SuccessConnect tradeshow in 2015, and managed event logistics and personnel for other shows
• Worked collaboratively with practice leaders on strategic marketing initiatives, product launches, brochures, case studies and lead generation
• Managed a team of two junior marketers, providing supervision, review and mentoring
• Managed the marketing budget, expense tracking and outside vendor contracts

Meridian Knowledge Solutions, provider of a SaaS-based learning management system (LMS)

Director of Marketing [Mar 2013 – Aug 2014]

• Provided strategic direction for all marketing initiatives and campaigns, including webinars, surveys, tradeshows and lead nurture
• Developed key messages for different market segments and ensured those messages were adopted company-wide
• Led product marketing and launch efforts with a cross-functional team to define and deliver launch materials and train client-facing staff
• Served on management committee charged with undertaking high-level company initiatives, operations and staff compensation/evaluation
• Rebranded the company with a new logo, tagline, messaging and website; created style guides and templates
• Authored numerous white papers, blog posts and brochures; produced keyword-rich website content that boosted site SEO ranking
• Supervised marketing manager and mentored interns; managed relationships with marketing service vendors including design and PR; managed marketing budget, tracked expenses to budget and provided business cases for spend requests

Amber Road, provider of a SaaS-based global trade management system

Product Marketing Manager [Mar 2011 – Feb 2013]

• Key contributor to renaming/rebranding initiative; rewrote approximately 60 brochures, case studies and white papers; planned launch activities; coordinated efforts of team members
• Led product launch activities for new release of Export product, including release notes, “What’s New” document and other communications; revised collateral, presentations and sales enablement tools; coordinated team activities using launch checklist
• Scheduled and participated in high-level messaging interviews with senior management team, documented results; and distilled relevant information
• Authored white paper on deemed export compliance for healthcare professionals, blog posts and ghost-written articles for company execs in industry publications

• The Johns Hopkins University, Baltimore, MD: MBA, and BA, Natural Science
• Pragmatic Marketing training
• HubSpot Inbound Marketing certification
• BrightEdge SEO platform certification