Of all the elements in a franchise package, training is perhaps the most critical. Why? For any franchise model to succeed, brand standards must be applied consistently across all network locations. In other words, customers expect to encounter the same brand experience from every franchise representative at every point of service – every time. While there are many ways to help franchisees deliver a consistent customer experience, training is the most effective way to develop and reinforce brand standards. And in most franchise organizations, specialized learning management systems (LMS) often serve as the backbone of training initiatives.